– mobile app development: whereby to start – mobile app development: whereby to start – Mobile App Development Products and services and Solutions

In our deliver the results we undergo every one of the phases with the everyday life cycle of making a mobile app and that i wish to share our working experience in such a discipline. Under certainly is the tale about bases of mobile phone development: the selection of the system previous to generation, inserting in store as well as the subsequent checking. So, let us launch our tale from Mobitech.

Trends. What exactly are mobile cellular phone proprietors?

  • More than 50 percent (53%) use downloaded apps.
  • Approximately the identical volume (52%) through mobile cell phone see the online websites.
  • Over a 3rd of folks (38%) use social networking sites from a mobile telephone.
  • A small considerably less folks, enjoy online games (34%).
  • Approximately three-quarters of men and women talk through mobile cell phone (furthermore phone calls): it might be SMS, a social networking app, on the spot messengers etc.

Statistics. What does one actually buy?

If we glance for the stats of gross sales of smartphones by running solutions, we’re going to begin to see the next:

  • 62% of smartphones bought is really an Android machine.
  • In the 2nd area Symbian – 15% on the sector.

The remaining share is split bada, iOS and Home windows Mobile (if you happen to just take this chart only in Moscow, the distribution will most likely change to expanding the share of Apple products and services).

If you glance within the same exact agenda around the world, we’re going to see that listed here Android inside of the forefront with ? belonging to the sector. How away from the problem Mobitech Studio.

For the 2nd quarter of 2012, the whole world has marketed 104 million Android telephones – because the populace of the quite significant region. But we as mobile builders have an interest in not merely smartphone, and also the best way to do the trick with him. An important proportion of householders of units on Android takes advantage of them as natural telephones: SMS, phone calls and all. They don’t activate the machine in Google Perform, not downloading apps.

Mobitech Solutions for mobile application

What does one use? Not all customers acquired the telephone in 2012, and so the legitimate distribution of forces between mobile running methods demonstrates our inner figures. This statistic features Russia also, the CIS nations around the world: Ukraine, Belarus, Kazakhstan, Uzbekistan.

  • 73.five % is regarded as a Java cell phone.
  • Android is in 2nd site with eleven.6%.
  • The legacy of Nokia, Symbian, a great deal driving Android mobile phone with 11%.
  • Apple items have got a three.5% of Runet consumers.
  • The most attentive will see relating to the chart of Microsoft with Home windows Telephone ( a lot less than 1%).

: Just right solutions for iOS and Android from Mobitech

Installation of applications. While you pick a system less than which the application may be crafted, it happens to be essential to know the stats on presently current applications. Graphics basic research service App Annie on the September 2012 display you the way to develop two competing Apple and Google. You will find foolish to match Mobitechstudio.

Mobile app development organisation . The perfect, top notch solutions for iOS & Android, etc.

By number of downloads inside of the first destination Google Engage in: added equipment, way more downloads, added traffic and a growth of 66% compared with January 2012. The growth of iOS were two times considerably less, about 30%. But the main chart – what kind of revenue customers bring. And listed here your situation is radically different. Its easier to make on iOS, but the money is there and in Google Participate in, if you decide to know proven methods to pick them up.

Types of mobile apps. In practice, we can divide mobile apps into 3 types.

Mobile sites, web applications. This often is the most common type of applications for mobile equipment. Modern smartphones are able to display common website. They can do anything that we are accustomed to seeing in desktop applications – support for HTML5 is doing its job. that web applications are ideal for start-UPS: they allow you to obtain a great result for minimal money and for a short time. Another advantage of the mobile website compared with other mobile apps is cross-platform. However, there are negative, though weighty, is pretty difficult to make.

Development of all types of applications from Studio Mobitech

Hybrid apps. With this approach you get access to every one of the advantages of running system APIs: the app is cluttered with push notifications and other pleasant buns, also, now your product could be placed in stores. The main content still can be a platform-independent page layout, hosted within the server. This allows you to make cosmetic changes inside product without releasing a new version: it is really enough to upload changes to the server. Hybrid application can be a appropriate solution for those who are starting a business or wants to test their idea, indicate it to your investor friends.

A native app. These kind of applications are essentially the most resource intensive, but it allows the maximum use for the opportunities offered by each specific working system. As a result, native apps win as being the functionality and speed of other types of mobile applications. It’s to this approach now come to those companies who did combined application. For example, Facebook started with the combo app: native controls (switches, tabs and so forth) as well as the web page as content.Несмотря that this is mostly a good solution, the problems with performance lead to the fact that the builders are moving away from combination with the web.

Statistics. The data belonging to the downloads on our apps.

First, we have an app that is constantly developing: between the recent changes it is actually worth noting facetime audio. The main difference between the apps is who their audience is. The first is undoubtedly an international product. The program is downloaded not just in CIS, they are actively used by residents of Europe and Latin America. The 2nd application originally was made in Russia and for consumers of CIS.

Great mobile iOS and Android app development on

It is interesting to match the figures of downloads from your stores. A substantial part for the 62% of foreign audience goes to Google Enjoy. About 1/5 is while in the AppStore, 14% in Ovi Store. And previously the remaining 5% share for Home windows Telephone (4%) and Samsung Bada (1%). With the Agent position is radically different: the share of Google Engage in and Ovi are about the identical. Well, 10% in the AppStore demonstrate love for “Apple” services inside our state.

The process of making a mobile prilozheniy so, let us get to probably the most delicious: the process of developing a mobile application.

A User Tale. First of all, you need to determine what and for whom we write. The answers to these questions are documented in a User Tale. During the picture you can begin to see the realistic ticket inside our tracker. He describes how an current ICQ user can log in to the app, and what challenges it will probably meet. At this stage it happens to be vital that you do the job out all possible scenarios to avoid unpleasant surprises at later phases of development.

It is essential to understand that each item on your to-do sheet is hiding a huge iceberg of functionality. Try to fragment and specify tasks. Major wishlist right split into several phases (releases in stor). However is definitely a topic for another discussion, back to the phases of application development.

Design and design. After writing for the User Tale is to begin designing and design development.

At this stage, we use prototypes that we hang for the Board and therefore the arrows clearly show how the navigation will occur.

The design necessarily used guideline.

The guideline while in the General sense can be a document which is issued by the specialist, and that designers and builders understand the principle of building the application communicates with the user. Relatively speaking, on iOS the buttons need to do the round, and for Home windows Cellular phone – square. However, we use inner guidelines for builders. Thus the result from the designer’s show results often consists of models, guidelines and slicing graphics.

market place Sharks and Mobitechstudio, fierce competition

Layouts easiest served “linked urls”, for example, using the Prototype to understand the logic transitions. The guidelines contain information about the padding, sizes, visual effects, mechanics, animations, etc. you can skip This step if your project is one designer and one developer sitting next to each other. The 3rd part for the result – cutting charts – must contain a minimum of needed graphic resources (care about the weight for the app), have versions for different screen resolutions. Most often we draw for retina and xhdpi screens. Next is most likely the preparation for Neretina mdpi and automated tools (if appropriate their use). Often the hands have to cook hdpi resources.

Transfer in development. Discussion and necessary corrections from the description.

After receiving the models, guideline and slicing begins the do the job for the developer. We share during the development of everything that came up, and expect an early result. This does not mean that the do the job to the architecture and also user interface is finished. Sometimes the builders develop interesting ideas that will make adjustments to the original plan. When development is complete, comes the testing stage.

Testing. There are a number of ways to test the application.

In mobile development tester stands out as the person around whom some telephones. We have got a huge wardrobe, which are as old telephones, as well as the latest novelties. Inside we try to test in test cases. At any time you implement a new feature, in her description on the prepared test plan.

There are companies to help in testing. We use HockeyApp – an application that allows you to distribute our product to beta testers. We write in social networking sites: “Guys, we possess a new cool app. Who wants to try?” I wish to receive a build, use the app, and it collects figures, makes a crash report and sends it to us.

There are also products that allow you to test your app on different functioning units – for example, all Android firmware version or 2.three. You give the application, products screenshot the entire path that you set, sends pictures to you inside the mail, and you check if everything is in order.

checking Products and tracking of application data.

Monitoring. So, you have developed, tested application, filled it in stor. To track figures of downloads you can use the service Distimo. It shows studies on customers who come to the store to download applications, and aggregates the comments.

It is vital to understand that most people are a lot more likely to leave negative comments. If a person is doing well, he usually just makes use of the application, not commenting. With the stable operation of our applications we get 40-50 comments daily. Relating to the day of error the number of records can reach up to 400 on a single system. So keep in mind that comments are not a full evaluation of your operate, rather another bug tracker.

To change your situation could in fact be fairly a common “hack” – window Rate Us. Offer to leave a positive review inside the store, and in case of problems, email developer. The effect is strong enough, the main thing is to consider the algorithm of showing the dialogue to the user.

In addition to the review Distimo shows the number of downloads, earned money, and the place are downloading your apps.

Another interesting checking service Flurry. It helps to collect the client data. Flurry provides a report about what the user does in your application: how many times he pressed the button, how many times have returned to the app and far more General settings – audience, geography, gender, age, etc.

In some mobile products and solutions we also use counting client data using Google Analytics. Difference when compared with the Flurry has almost no. Disadvantages in speed and processing of your logs is, in both cases, however, when you are used to working with Google release a user interface can use this tool.

Despite the vast number of third-party companies, we have our own studies. No matter how good was not external sources, they need to be checked. We are able to evaluate the figures, but it is usually necessary to build infrastructure for report generation, weekly reporting by using email and other things that simplify existence. Therefore it’s always easier for us to use solutions such as Flurry and Distimo, as well as the interior logs to contact in case you have any questions. Our undergo shows that this approach is justified: periodically our data and expert services are slightly different. Should you are inclined to check the stats, use different sources.

Specific. You need to remember?

On each new system the user expects to begin to see the rich application. He argues as follows: “I sat on bad Java cellphone, thus could use ICQ. I bought a new cellular phone, go to Marketplace, and there may be no ICQ? Are you doing something?” The user does not require into account the fact that you have to do the app from scratch. The new system can be a new equipment, new documentation, new resources.

The a good deal more popular the system, the far more you have competitors. In the moment there are two Stora, which is perfectly clear: AppStore and Google Participate in. When you have an idea of an application that is easily monetized or just get a lot of downloads, type keywords into the search and chances are you’ll find that this app exists. The extra popular the system, the greater competition. In such cases it truly is necessary to carefully study the analogues to begin to see the stats, trying to understand what the parameters with the current solutions could be bettered.

It is very important to understand how buyers choose the apps. People young and old are not going to obtain a specific app, it just looks a list. For example, the query “free music”. Icon and also first two lines in the description is what a person sees and evaluates inside of the first put. If the icon is decent, it is actually possible to pay money for, so a bad icon reduces the number of downloads.

to get to the top from the app store is very indispensable

It is very very important to get to the top for the app store. To get to the top, stores very well, to gain a foothold there – the key to success. Why is it necessary? When the user wants to download something, it comes into the chart and see which application is now in first put on the number of downloads. It will be very vital to get there because it’s kind of the vicious circle. The app hits the charts, it is usually seen by end users, they download it, it re-enters within the first area, as well as the next iteration continues. Therefore by all means get horse racing and rating: ask mothers, grandmothers, neighbors put the app five. It’s worth saying that the industry is full of solutions to the guaranteed program output with the top. However, organic end users, this brings just a little, that does not prevent to continue the experiments.

Remember that the publication time will be up to several weeks. Suppose you have developed and tested the app, called all bloggers or the media and said: “I Use a new application, come to the press conference”. You send it in to the AppStore and have to wait up to seven business days. On this case, Google Enjoy – Paradise for live updates, where exactly publishing takes several hours.

The fragmentation of your working system. If you should are developing Android applications, consider the fragmentation in addition to the existence of the whole zoo of products. This affects the time development at all levels: planning, design, development and especially testing.

Inside the store it really is impossible to connect with people

In the store it’s impossible to converse with people. For example, the user says that he don’t go to ICQ messages. He is unhappy and is expressed in a very colorful, but not very informative. We have no way to contact him and learn a good deal more about the issue. All we can do is to get into the monitor and see do we possess a message. Maybe him blocked anti-spam.

Now some belonging to the tale get a admin panel whereby you can ask questions to the user, to find out his contact information to see what nations are downloading your app, but your situation is not too improved. Mobitech Studio. It is actually worth noting that Google Enjoy continues to add this option to some builders, like our organisation it truly is available.

The time to test it. There are several ways to test the application. You can have testers on test cases, test-plans, which they must pass. In addition, you can find a service for testing – you pay with the found bugs. You put up the application it is actually tested 20 thousand women and men. On this approach, of course, there are pros and cons.

Shots with the mobile industry solves everything. Good mobile builders are difficult to find even substantial companies, such as Mail.Ru Group, Yandex or Google. That is why we are working with the trainees – because sometimes it’s easier to choose an intelligent student and to teach him.


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